Month: July 2016

BLUE OCEAN STRATEGY

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TITLE: BLUE OCEAN STRATEGY

AUTHOR: W. CHAN KIM and RENEE MAUBORGNE

GENRE: BUSINESS MANAGEMENT

PAGES: 287
“Value innovation is the cornerstone of blue ocean strategy. We call it value innovation because instead of focusing on beating the competition, you focus on making the competition irrelevant by creating a leap in value for buyers and your company, thereby opening up new and uncontested market space. Value innovation places equal emphasis on value.”

Blue Ocean Strategy, How to Create Uncontested Market and Make Competition Irrelevant.This is a thought provoking book as so many others.Blue ocean challenges companies to step out of the bloody competition by creating their market space that renders competition irrelevant.The book is realistic as it goes further to show companies on how to achieve this.They insist on the positioning of one’s company away from the common ‘red ocean’ to less concentrated ‘blue ocean’ can reap immense returns for any investor.The well-written and easy to read

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ME BEFORE YOU

Author :  Jojo Moyes

Genre :  Adult novel

Realistic fiction

Pages: 480

Rating : 4.5/5

Me before you

 

“Its not a matter of giving you a chance. I’ve watched you these six months becoming a whole different person, someone who is only just beginning to see her possibilities. You have no idea how happy that has made me. I don’t want you to be tied to me, to my hospital appointments, to the restrictions on my life. I don’t want you to miss out on the things someone else could give you.” 

 

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